The AI back-office that runs your store
Alera is a crew of AI agents that answers your customers, checks every reply against your rules, and escalates anything about money to you — on Telegram, email, and voice. One screen, no jargon, no terminal.
Built for shops like yours
However customers reach you — Telegram, WhatsApp, email, reviews — Alera handles the back-and-forth and only pulls you in when it matters.
Answers from your real catalog
"Navy jacket in L — ships to Pune?" → Alera replies with the product, price, and delivery window, then sends tracking — on Telegram, while you sleep.
Reviews & "are you open?"
A 2★ review lands and a WhatsApp asks your Sunday hours → Alera drafts a warm reply for your OK and answers the hours instantly.
Catering & order enquiries
"Do you cater for 30?" at 11pm → Alera captures the lead, checks your rules, and drafts a quote that waits for your price.
Bookings & reminders
"Can I move my Friday slot?" → Alera proposes open times, confirms, and sends the reminder — no missed appointments.
Quotes with your guardrails
"30% off 200 units?" → Alera declines past your 10% limit, counters at 10%, and holds the invoice reminder for your approval.
DMs handled overnight
Morning inbox full of "price?" and "in stock?" → Alera answers from your catalog and routes the hot leads to you.
What Alera runs for you
One assistant, the whole back office. Every action is checked against your rules, and money always waits for your tap.
Answer customers in seconds
Reads Telegram, email, and DMs; replies in your tone about orders, sizing, and shipping — automatically for the routine ones.
Real product answers
"Do you have a navy jacket for men?" is answered from your actual catalog with real options and prices — never made up.
Money never fires on its own
Refunds and invoices are drafted and pinned for one-tap approval. R4: always ask before anything about money.
Nothing slips
Nudges quiet quotes, replies to reviews, and turns repeated feedback into a task — inside your discount and policy limits.
Built as an agent org, not a chatbot
A manager plans each request, specialists execute, a rule keeper gates every send, and every run is traced with its cost.
It's open source — run it today
Clone the repo, point it at your Hermes agent, and open one screen. The docs walk you through setup.